Housewarming pop-ups

As a way to bring their furniture to new cities, Floyd introduced the Housewarming: a brand activation and multi-city celebration of Floyd furniture in the home.

With the goal of creating a relaxed retail experience within the setting of a home, I particpated in housewarmings in Los Angeles and New York City, spending a week on-site acting as a Brand Ambassador, meeting with customers, and then providing feedback and insight back to product and customer teams.


FLOYD
2018

Photographs courtesy Floyd